Author: Drew Munhausen
Media and Movie Mastermind who co-hosts the Moviegoers Society Podcast and Fresh out the Pod.
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Google Tag Manager simplifies the management of marketing tags on your website without code changes.
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90 days
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Jetpack's built-in visitor analytics. It records page views, referring sites, search terms, and outbound link clicks, and also carries the shared visitor-tracking library used by Jetpack Instant Search and WooCommerce Analytics.
Service URL: automattic.com (opens in a new window)
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Used once per page load to work out which cookie domain the Tracks library should use, then removed as soon as it's read back.
Session (deleted immediately after use)
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Stores a list of anonymous visitor IDs so they can be merged into one identity once a visitor is recognized.
Up to 5 years
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Stores a randomly-generated anonymous visitor ID so Jetpack's Tracks analytics library can link tracking events to the same visitor.
Session in wp-admin; up to 5 years on the frontend
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Queues analytics events for Jetpack's Tracks library so none are lost if the page closes before they can be sent.
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Facebook Pixel is a web analytics service that tracks and reports website traffic.
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Used to track the last session visit.
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Used to track the user across multiple sessions.
3 months
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3 months