Category: Reviews
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Google Tag Manager simplifies the management of marketing tags on your website without code changes.
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cookiePreferences
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2 years
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session
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Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
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24 hours
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1 minute
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Used to monitor number of Google Analytics server requests
10 minutes
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Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
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6 months after last activity
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2 years after last activity
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18 months
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2 years
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Used by Google Analytics to determine which links on a page are being clicked
30 seconds
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2 years
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Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
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ID used to identify users and sessions
2 years after last activity
Jetpack's built-in visitor analytics. It records page views, referring sites, search terms, and outbound link clicks, and also carries the shared visitor-tracking library used by Jetpack Instant Search and WooCommerce Analytics.
Service URL: automattic.com (opens in a new window)
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tk_ai
Stores a randomly-generated anonymous visitor ID so Jetpack's Tracks analytics library can link tracking events to the same visitor.
Session in wp-admin; up to 5 years on the frontend
tk_qs
Queues analytics events for Jetpack's Tracks library so none are lost if the page closes before they can be sent.
30 minutes
tk_tc
Used once per page load to work out which cookie domain the Tracks library should use, then removed as soon as it's read back.
Session (deleted immediately after use)
tk_aip
Stores a list of anonymous visitor IDs so they can be merged into one identity once a visitor is recognized.
Up to 5 years
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
Facebook Pixel is a web analytics service that tracks and reports website traffic.
Service URL: www.facebook.com (opens in a new window)
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Used to track the last session visit.
12 months
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Used to track the user across multiple sessions.
3 months
fr
Used to track the user across multiple sessions.
3 months