Hasbro awakens the AI OUIJA board for the digital age.
Hasbro has summoned a chilling blend of technology and tradition this Halloween with the AI OUIJA Board, a modern, interactive twist on the legendary spirit board. Available online only through Dec. 31 at www.ouija.com, this limited-time experience lets fans connect with the supernatural — no physical board required. For those looking for the hands-on board, check here.
A Brief History of the OUIJA Phenomenon
The OUIJA Board first appeared in the late 19th century, marketed as both a parlor game and a tool for spirit communication. In 1891, it was trademarked and later acquired by Parker Brothers and Hasbro, becoming a pop-culture icon associated with séances, horror films, and late-night curiosity. Over the decades, it’s been featured in countless movies, from The Exorcist to Ouija: Origin of Evil, solidifying its eerie reputation as “the talking board.”
Now, more than 130 years later, Hasbro has transformed the mysterious experience for the AI era.
The Digital Séance Begins
The AI OUIJA Board fuses cutting-edge artificial intelligence with the intrigue of the unknown. Fans can ask questions online—solo or with friends—and watch as the digital planchette reveals cryptic answers, much like the classic board’s wooden counterpart. The experience retains the suspense of the original: the spirits may respond, but never on your timeline.
This new version honors the board’s legacy while bringing its mystique into the modern age. It lets players interact with “the beyond” using technology that seems almost supernatural itself.
Expanding the OUIJA Universe
As part of its 2025 Halloween lineup, Hasbro is also offering fans the OUIJA: Salem Edition. It is a beautifully designed board that features landmarks from Salem, Massachusetts, “The Witch City.”
A Modern Twist on a Timeless Mystery
From the séance tables of the 1890s to the servers of 2025, Hasbro’s OUIJA brand continues to evolve while keeping its spine-tingling spirit intact. Whether you’re a skeptic or a believer, the AI OUIJA Board offers one clear message: curiosity is eternal.
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Sean Tajipour
Sean Tajipour is the Founder and Editor of Nerdtropolis and the host of the Moviegoers Society and Reel Insights Podcast. He is also a member of the Critics Choice Association. You can follow on Twitter and Instagram @Seantaj.
