Reading Rainbow Documentary, “Butterfly in the Sky,” To Soar Into Theaters

Relive the joy of Reading Rainbow in the captivating documentary.

The highly-anticipated documentary about the beloved PBS children’s show Reading Rainbow is coming to theaters. Titled “Butterfly in the Sky,” the film takes a heartfelt look at the show’s enduring legacy. The directors, Bradford Thomason and Brett Whitcomb have announced their release plans, promising to take viewers on a journey that will transport them back to the magic of their childhood.

For 26 enchanting seasons, Reading Rainbow captivated young audiences. It invited them to embark on literary adventures from the comfort of their own homes. The iconic LeVar Burton hosted the show as he inspired generations to discover the joy of reading, leaving an indelible mark on the world of children’s programming. “Butterfly in the Sky” will offer a behind-the-scenes glimpse into the making of this cultural phenomenon. It will also highlight its creators’ challenges in promoting literacy through television.

LeVar Burton, the heart and soul of Reading Rainbow, expressed his excitement for the documentary. He praised Thomason and Whitcomb for their storytelling prowess. “To share this story with audiences everywhere is very special,” he said. Burton’s sentiment echoes the feelings of millions who remember the show as a cherished part of their childhood. Thomason and Whitcomb, who grew up in Texas, spoke passionately about their connection to Reading Rainbow and its significance in shaping their lives. “Reading Rainbow not only reflected the diverse cultures that surrounded us, but LeVar Burton also introduced us to other worlds in colorful and magical ways,” they shared. Their dedication to honoring the show’s legacy is evident. They are striving to introduce a new generation to its timeless appeal.

The film’s release strategy is ambitious.

It will have a Limited Theatrical Release set to begin on March 17th in select AMC Theatres. It will also have screenings in New York and other cities, bringing the magic of Reading Rainbow to audiences far and wide. Digital distribution rights have been secured by FIFTH SEASON, and viewers can experience the documentary’s enchantment from the comfort of their homes starting April 30th.

ROCO Films leading the film’s educational outreach efforts, is also making the documentary available to classrooms, libraries, and educators. They will extend Reading Rainbow’s legacy to future generations of readers. “Butterfly in the Sky” is a labor of love. It has been brought to life by a team dedicated to preserving the magic of Reading Rainbow for posterity. With a stellar lineup of producers, including Whoopi Goldberg and a cast of luminaries who contributed to the show’s success, the documentary is a fitting tribute to an icon of children’s television.

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