The Krabby Patty comes to life to celebrate 25 years of SpongeBob.
Nickelodeon and Paramount are celebrating the 25th anniversary of SpongeBob SquarePants by bringing the iconic Krabby Patty to life for the first time with “The Krabby Patty Kollab.” This unique program will feature food items inspired by the beloved fictional burger, available in real-world restaurants starting Tuesday, Oct. 8. Fans can enjoy a variety of Krabby Patty interpretations. The variety of food includes dumplings, falafel, burgers, doughnuts, and ice cream, all crafted by select restaurants, chefs, and celebrities.
Sherry Liu, SVP of Studio Franchise Strategy & Operations at Nickelodeon and Paramount, expressed excitement for the event, saying, “SpongeBob began his journey as a fry cook, flipping Krabby Patties in the pilot episode 25 years ago, and now fans can experience imaginative takes on the legendary patty.” Through Oct. 27, more than 100 versions of the Krabby Patty will be featured in over 250 restaurants in major cities like New York, Los Angeles, Chicago, Dallas, and more. For a full list of participating locations, fans can visit https://krabbypattykollab.com.
Nickelodeon and Paramount partnered with Off The Menu and The MRG Group to make the “Krabby Patty Kollab” a reality.
These companies are known for creating food-centric events and viral food moments. Fans can follow the @offthemenu Instagram account for updates. For those unable to attend in person, Wendy’s will be offering their own “Krabby Patty Kollab” Burger and Pineapple Under the Sea Frosty through early November across the U.S., Canada, and Guam. As part of the anniversary celebration, an all-new one-hour special, SpongeBob SquarePants: Kreepaway Kamp, will premiere Thursday, Oct. 10, at 7 p.m. on Nickelodeon and Paramount+. The special follows SpongeBob and friends as they reunite at Kamp Koral, only to be stalked by a mysterious figure.
SpongeBob SquarePants has become a global phenomenon since its 1999 debut. The beloved series, created by Stephen Hillenburg and produced by Nickelodeon, has millions of fans and a wide-ranging influence on pop culture.
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Sean Tajipour
Sean Tajipour is the Founder and Editor of Nerdtropolis and the host of the Moviegoers Society and Reel Insights Podcast. He is also a member of the Critics Choice Association. You can follow on Twitter and Instagram @Seantaj.
