From Cindy-Lou Who to Buddy the Elf, Hershey celebrates Christmas with new candy flavors, character-inspired treats, and returning holiday favorites.
The holiday season is getting a little sweeter as The Hershey Company has officially unveiled its 2026 holiday lineup during its Holiday Virtual Showcase, bringing together beloved candy brands, exciting new flavors, and treats inspired by some of the most recognizable Christmas characters in pop culture.
From Dr. Seuss’ How the Grinch Stole Christmas! to the holiday comedy classic Elf, Hershey is blending the magic of holiday entertainment with its signature chocolates and snacks. The new collection includes limited-edition Hershey’s Kisses, festive KIT KAT treats, Reese’s Reindeer Mix, and even maple syrup-flavored popcorn inspired by Buddy the Elf.
Hershey’s holiday offerings are designed for everything from Christmas movie marathons and family gatherings to stocking stuffers, holiday baking, and seasonal gifting.
“People are finding new ways to make holiday traditions fit their lives while holding onto the moments and favorites they love,” said Samantha Siegal, Senior Director of Marketing at The Hershey Company.
“Our holiday portfolio brings both together, pairing familiar favorites with playful flavors, new formats and sweet-and-salty choices for the way people gather, give and celebrate today.”
The Grinch and Cindy-Lou Who Bring Christmas Magic to Hershey
One of the biggest highlights of Hershey’s holiday collection is its partnership with Dr. Seuss’ How the Grinch Stole Christmas!, bringing familiar residents of Who-ville to seasonal candy packaging and flavors.
Leading the collection are the limited-edition Hershey’s Kisses Cindy-Lou Who Strawberry Sugar Cookie candies. Inspired by the beloved character, the new flavor combines strawberry and sugar cookie notes, wrapped in festive foils that capture the colorful spirit of the Christmas classic.
Hershey is also introducing Hershey’s Hugs Max the Dog Foils, featuring the Grinch’s loyal canine companion. The classic Hugs candies receive a seasonal makeover with collectible-looking holiday wrappers featuring Max.
Fans of the Grinch can also welcome back Hershey’s Grinch Milk Chocolate Bars, available in a festive six-pack featuring the iconic green holiday troublemaker.
The character-inspired collection offers fans another way to celebrate the Christmas story through candy dishes, stocking stuffers, and holiday gifts.
Buddy the Elf Inspires Maple Syrup Popcorn
Fans of the Christmas comedy Elf will have a new treat to enjoy during their next holiday movie marathon.
Hershey is introducing SkinnyPop Elf Maple Syrup Kettle Corn, a seasonal snack inspired by Buddy the Elf’s famous love for maple syrup.
The 4.8-ounce bag features maple syrup-flavored kettle popcorn, delivering a sweet and crunchy twist on the familiar SkinnyPop snack.
The product draws inspiration from one of the most memorable food-related running jokes in the film, in which Buddy enthusiastically adds maple syrup to practically everything he eats.
For movie fans who make Elf an annual Christmas tradition, the new popcorn offers another fun way to celebrate the film while watching Will Ferrell’s holiday favorite.
KIT KAT Introduces Santa and Reindeer Chocolates
KIT KAT is getting into the holiday spirit with the return of its festive Santa-shaped chocolate treats, now including reindeers.
The KIT KAT Santa & Reindeer assortment features the brand’s signature crispy wafers covered in smooth milk chocolate, molded into festive holiday shapes.
The seasonal chocolates will be offered in multiple formats, including King Size and six-packs, making them suitable for holiday gifts, stockings, and Christmas candy displays.
For fans who enjoy traditional chocolate with a playful seasonal presentation, the Santa and Reindeer collection offers a festive spin on the familiar KIT KAT experience.
Reese’s Reindeer Mix Brings Sweet and Salty Holiday Snacking
Reese’s is expanding its Christmas collection with Reese’s Reindeer Mix, a new snack assortment designed for fans who enjoy mixing sweet and salty flavors.
The holiday blend features milk chocolate-drizzled popcorn, Reese’s baking chips, Reese’s Mini Trees, and Reese’s Pieces candies.
Packaged in a resealable pouch, Reindeer Mix is designed for holiday entertaining, seasonal gatherings, and Christmas movie nights. The mix also gives fans a variety of textures and flavors in one convenient snack.
Reese’s will continue offering its familiar Peanut Butter Trees and Mini Trees during the holiday season, giving chocolate and peanut butter lovers plenty of seasonal choices.
More New Candy and Snacks Join the Holiday Lineup
Beyond the character-inspired products, Hershey’s Holiday Virtual Showcase revealed several additional treats arriving for the festive season.
Among the new additions are Jolly Rancher Freeze Dried Candy, featuring crunchy cherry and green apple flavors in a red-and-green holiday pouch, and Cadbury Caramello Miniatures, offering bite-sized milk chocolates filled with creamy caramel.
Other holiday additions include Hershey’s Caramels, Hershey’s Almond Clusters, and York Minis, which combine dark chocolate with a refreshing peppermint filling.
For fans who prefer sour candy, Sour Strips Appleberry brings together green apple and strawberry flavors for a colorful, tangy alternative to traditional holiday sweets.
Hershey is also expanding its salty snack offerings with LesserEvil Himalayan Sweetness Popcorn, available in an 18-count package of individually portioned snacks designed for gatherings and seasonal entertaining.
The expanded assortment reflects Hershey’s effort to offer something for a variety of holiday celebrations, whether shoppers prefer chocolate, caramel, sour candy, popcorn, or a combination of flavors.
Classic Holiday Favorites Return
Alongside the new holiday offerings, Hershey is bringing back several seasonal favorites from its 2025 collection.
Returning products include Reese’s Peanut Butter Trees, Reese’s Mini Trees, Hershey’s Kisses Snickerdoodle Cookie, KIT KAT Peppermint Stick, and Hershey’s Grinch Milk Chocolate Bars.
The Hershey’s Kisses Snickerdoodle Cookie candies bring the familiar flavor of freshly baked cinnamon-sugar cookies to the signature chocolate candy format, while KIT KAT Peppermint Stick combines crispy wafers with a refreshing peppermint flavor.
These returning products give shoppers another opportunity to enjoy familiar holiday treats alongside the latest seasonal additions.
Hershey’s Kisses Introduces Limited-Edition Holiday Wrapping Foil
Hershey is taking its holiday celebration beyond candy with a special gift-wrapping product inspired by its iconic Kisses chocolates.
The Hershey’s Kisses Holiday Wrapping Foil Kit transforms the brand’s recognizable foil packaging into decorative gift wrap for presents under the Christmas tree.
The limited-edition kit will be available in silver, red, and green, along with a fourth custom design inspired by Hershey’s Kisses. Each style will be complemented by a plume-inspired ribbon.
Fans can purchase the holiday wrapping foil kit beginning on Cyber Monday, November 30, through Hershey’s official holiday shop.
When Will Hershey’s Holiday Candy Be Available?
Hershey’s 2026 holiday collection will be available for a limited time at participating retailers nationwide throughout the holiday season. Prices and product availability will vary by retailer.
With appearances from Cindy-Lou Who, Max the Dog, the Grinch, and Buddy the Elf-inspired snacks, this year’s collection brings together recognizable Christmas characters and some of Hershey’s biggest candy brands.
Whether fans are filling stockings, preparing holiday desserts, or settling in for a Christmas movie marathon, Hershey is offering a variety of festive treats designed to make the season a little sweeter.
For additional information about the holiday collection, visit Hersheyland’s official holiday website.
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Sean Tajipour
Sean Tajipour is the Founder and Editor of Nerdtropolis and the host of the Moviegoers Society and Reel Insights Podcast. He is also a member of the Critics Choice Association. You can follow on Twitter and Instagram @Seantaj.
