Win a chance to attend Tide’s exclusive 5D Captain America screening in NYC.
Tide is preparing to make an impact in the Marvel Cinematic Universe (MCU). It announced its groundbreaking partnership with Marvel Studios for the release of Captain America: Brave New World. The iconic laundry detergent brand is unveiling its latest innovation, Tide Ultra Oxi Boost Power PODS. Alongside this, there will be an exclusive, first-of-its-kind 5D screening event titled “Collateral Stains Screening.”
The screening will take place in Brooklyn, New York, on Thursday, February 13, 2025, and promises to immerse attendees like never before. Why 5D? Fans won’t just see and hear the action. They’ll literally experience the chaos of an MCU fight. The experience comes complete with collateral stains. But don’t worry Tide will have its new Ultra Oxi Boost Power PODS on hand to help attendees “avenge” their laundry when they get home.
Heroing Everyday MCU Extras
Tide’s innovative campaign, “Collateral Stains,” honors the extras in the MCU. These often-overlooked individuals endure the messy aftermath of superhero showdowns. From splashes of coffee to bursts of guacamole and clouds of dirt, collateral stains are a fact of life in a world where battles rage on. With the help of Tide’s most powerful stain-removing POD ever, these fictional civilians—and now, screening attendees—can bounce back in style.
How to Win a Spot at the Screening
Fans can enter the sweepstakes for a chance to attend the 5D screening. They must comment on Tide’s designated Instagram posts. The comments should include the hashtag #TideSweeps. Winners will receive two tickets to the event, giving them and a guest the opportunity to be part of this unforgettable experience.
For more details on the screening and official rules, visit www.Tide.com/CollateralStainScreening.
Introducing Tide Ultra Oxi Boost Power PODS
Coinciding with the screening announcement, Tide is launching its most advanced product to date. Tide Ultra Oxi Boost Power PODS will be available for purchase starting January 2025. Each pod packs twice the Oxi power. Designed to tackle tough stains like ketchup, dirt, and BBQ sauce without pretreating, these pods deliver a powerful clean that leaves clothes looking and smelling fresh.
An MCU Event Unlike Any Other
Tide’s 5D experience is designed to immerse fans in the messy reality of life in the MCU. While details about the exact stains remain under wraps to avoid spoilers, Tide promises that attendees will “smell the stains and definitely feel them.” Inspired by its campaign honoring the everyday heroes of the MCU, Tide’s event promises to be as unforgettable as the movie itself.
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Sean Tajipour
Sean Tajipour is the Founder and Editor of Nerdtropolis and the host of the Moviegoers Society and Reel Insights Podcast. He is also a member of the Critics Choice Association. You can follow on Twitter and Instagram @Seantaj.
