Christopher Lloyd and DeLorean launch time capsule.
Christopher Lloyd, famously known for his role as Doc Brown in Back to the Future, reunites with the iconic DeLorean in a new commercial to introduce the Time Capsule, blending nostalgia with futuristic innovation. Directed by Allan Ungar, who previously helmed the feature film Bandit, the commercial captures the essence of Lloyd’s beloved character while highlighting the latest advancements by DeLorean Labs, a division of the DeLorean Motor Company (DMC).
In this Back to the Future-inspired video, Lloyd plays himself.
He ends up diving into a new adventure as he opens a DeLorean Time Capsule. DeLorean Labs, known for merging legacy with cutting-edge technology, aims to reimagine the automotive industry’s Future with a focus on Web3 innovation. As part of DMC, the brand is setting its sights on revolutionizing customer experiences by fusing digital and physical products, including tokenized collectibles and blockchain-powered protocols.
DeLorean Labs is positioning itself as a leader in Web3 technologies, focusing on creating a marketplace that empowers users to buy, sell, and trade vehicle reservation build slots securely on-chain. This tokenized ecosystem enhances the buying process and ensures customer transparency and control by leveraging blockchain technology to track vehicle analytics, providing unprecedented insights into vehicle history and performance.
Beyond technology, DeLorean aims to build a community of enthusiasts through a holistic approach to customer engagement. This strategy includes offering exclusive VIP experiences, collaborations with other iconic brands, and rewards designed to foster brand loyalty. The company is working to seamlessly blend its nostalgic appeal with the latest trends in fashion, technology, and digital innovation, cementing its place in popular culture.
As DeLorean Labs pushes the envelope with its fusion of legacy and innovation, Lloyd’s return as the face of the Time Capsule evokes a sense of excitement, linking past and Future. The commercial pays tribute to Back to the Future and sets the stage for a new era of automotive innovation as DeLorean accelerates into the digital age.
As Doc Brown might say, “If you’re going to build a time machine into a car, why not make it a DeLorean?”
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Sean Tajipour
Sean Tajipour is the Founder and Editor of Nerdtropolis and the host of the Moviegoers Society and Reel Insights Podcast. He is also a member of the Critics Choice Association. You can follow on Twitter and Instagram @Seantaj.
