Reese’s Recruits Christina Ricci, Kathy Najimy For Halloween Council

Reese’s is searching for America’s “Trick-or-Treatiest Street,” with Christina Ricci, Kathy Najimy and three creators helping decide which neighborhood deserves the Halloween crown.

Halloween favorites Christina Ricci and Kathy Najimy are putting their spooky season credentials to work as Reese’s searches for the ultimate Halloween neighborhood.

Reese’s has launched a nationwide search for the Trick-or-Treatiest Street in America, celebrating communities that go all out with decorations, costumes, candy, and neighborhood participation. The company narrowed the competition to 150 streets before assembling its first-ever Halloween Council to help determine the winner.

Ricci and Najimy are joined on the council by creators Rachel Iwanyszyn, Zaire Alford and Macy Blackwell.

Christina Ricci And Kathy Najimy Join Reese’s Halloween Council

The council will review the contenders and help decide which street has created the strongest overall Halloween experience.

For Ricci, the winning neighborhood is about more than elaborate decorations or how much money residents spend.

“The best Halloween streets aren’t just the ones that decorate or have the biggest budgets,” Ricci said. “Instead, they are the ones that create an atmosphere where trick-or-treaters keep coming back, and the entire community becomes part of the experience.”

Najimy is similarly looking for neighborhoods where Halloween becomes a full community event.

“I’ve taken Halloween very seriously for decades, especially when there’s a crown and Reese’s on the line,” Najimy said. “What I love is a street where the whole block gets into it, where the grown-ups are having as much fun as the kids.”

Both stars have strong ties to spooky entertainment. Ricci is widely associated with Wednesday Addams after starring in The Addams Family and Addams Family Values, while Najimy remains a Halloween favorite thanks to her role as Mary Sanderson in Disney’s Hocus Pocus films.

Reese’s Narrowed The Search To 150 Streets

Reese’s analyzed several factors while narrowing the nationwide search to 150 contenders, including candy, costume, and Halloween décor purchasing behavior, Census data, walkability, and local reputation.

The search also incorporated insights from a survey of 15,000 residents to help identify communities that fully embrace Halloween.

According to Hershey research cited by Reese’s, 41% of consumers say the perfect Halloween block is one where everyone participates, while 39% point to streets packed with trick-or-treaters.

That means the competition is not simply looking for the biggest decorations or most expensive Halloween displays. Reese’s is emphasizing neighborhood participation, generosity, and community spirit.

Winning Street Gets A Reese’s Halloween Block Party

Only one of the 150 contenders will ultimately receive the title of Reese’s Trick-or-Treatiest Street in America.

The winning neighborhood will receive a Reese’s-fueled block party in partnership with Zillow. The celebration will include seasonal favorites such as Reese’s Pumpkins and Reese’s Peanut Butter Cups, along with a dedicated trick-or-treating experience.

Reese’s also says its pumpkin-shaped peanut butter cups remain one of its signature Halloween offerings. According to the company’s research, Reese’s is the brand of choice for 37% of consumers, while Reese’s Pumpkins are the favorite Halloween product among 22% of consumers.

The Reese’s Halloween Council will announce the Trick-or-Treatiest Street in America on October 21, 2026.

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