The Spidey Tracker turns movie tech into a fan experience.
A brand-new Spider-Man experience is swinging into action, and this time, Ned Leeds is helping fans get closer to the web-slinger than ever before.
Sony Pictures and Samsung are teaming up for the launch of the Spidey Tracker, a fan-powered digital experience tied to Spider-Man: Brand New Day. The interactive campaign brings to life a key idea from the upcoming movie, where Ned Leeds creates a custom website designed to help locate Spider-Man.
The Spidey Tracker officially launches Wednesday, June 17, at 3 p.m. ET at SpideyTracker.com, timed to the release of the film’s second trailer. The campaign will unfold online and in real-world spaces throughout the summer, giving fans a new way to follow Spider-Man activity, events, creator videos, and special appearances around the world.
Ned Leeds Brings The Spidey Tracker To Life
Jacob Batalon’s Ned Leeds is back in the spotlight as Peter Parker’s trusted tech-savvy “guy in the chair.” In Spider-Man: Brand New Day, fans will see Ned using the Samsung Galaxy Z Fold and Galaxy Watch, while Peter Parker is seen with the Galaxy Z Flip.
The first-look image shows Ned tracking Spider-Man on his Galaxy Z Fold, offering fans their best look yet at the Spidey Tracker itself. The campaign connects the in-movie tech to a real-world experience, letting fans interact with a Spider-Man tracking hub inspired by Ned’s own creation.
In the video from Sony Pictures, Ned explains the inspiration behind the Tracker and how it works. His “NED Talk” introduces the Spidey Tracker as a hub for all things Spider-Man, built for fans who want to support the hero who has been protecting the city for years.
Ned describes it as a place where “webheads” can come together to celebrate Spider-Man, track activity, follow sightings, and stay updated on events. The Tracker includes a map for Spider-Man activity, real-time sightings, battles, bagel runs, and updates on fan meetups and other Spidey-themed happenings.
What Is The Spidey Tracker?
The Spidey Tracker is a fan-driven digital hub powered by Samsung Galaxy and inspired by Spider-Man: Brand New Day. It is designed to make fans feel like they are part of Spider-Man’s world by following clues, sightings, activities, and events connected to the movie.
Sony Pictures and Samsung will use the Tracker to spotlight Spider-Man appearances at live events, venues, creator videos, and different locations around the world. The idea is simple but very Spider-Man: fans help keep an eye out for Spidey and become part of a bigger neighborhood network.
Ned’s video also introduces a feature called Web Watch, where fans can follow news about villains and threats causing trouble in the city. The more fans engage, the more the experience turns into a shared online Spider-Man community.
That is what makes the Spidey Tracker more than a standard movie website. It turns one of Ned Leeds’ in-movie creations into something fans can actually use, explore, and talk about as the road to Spider-Man: Brand New Day continues.
Samsung Galaxy’s Part In Spider-Man: Brand New Day
Samsung Galaxy plays a major role in the new collaboration. The Galaxy Z Flip appears with Peter Parker, while Ned Leeds uses the Galaxy Z Fold and Galaxy Watch as part of his tech setup.
That connection makes the Spidey Tracker feel like an extension of the film. Ned is not just talking about Spider-Man. He is actively using Galaxy technology to build a hub around Spider-Man activity, sightings, and community updates.
The collaboration gives fans a closer look at how technology fits into Peter and Ned’s world in Spider-Man: Brand New Day. It also lets Samsung bring its Galaxy devices into a major superhero story in a way that feels directly tied to character, plot, and fan participation.
For fans, the biggest reason to check out the Spidey Tracker is that it connects the movie, Ned Leeds, Samsung Galaxy, and Spider-Man sightings into one shared experience. It is not just about watching a trailer. It is about joining the chase.
Spidey Tracker Launches With The Second Trailer
The Spidey Tracker will be officially going live on June 17 at 3 p.m. ET which is when a second trailer for Spider-Man: Brand New Day will be making it one of the biggest splashes.
The first trailer already made a huge impact, with multiple reveals, cameos, and major fan conversation surrounding Peter Parker’s new chapter. Now, the second trailer and the Spidey Tracker are expected to give fans more to investigate, share, and follow as the film moves closer to its summer release.
The Spidey Tracker also gives Sony Pictures and Samsung a way to keep fan energy going beyond the trailer drop. With events, sightings, and online activity planned throughout the summer, the campaign is built to keep Spider-Man fans checking back for new updates.
Spider-Man: Brand New Day Brings Peter Parker Into A New Era
Spider-Man: Brand New Day follows Peter Parker as he continues fighting crime full-time in a world that no longer remembers who he is. While Spider-Man is still protecting the city, Peter is facing the emotional weight of watching his old friends move on without him.
That pressure sparks a change in Peter that he may not be able to control. However, that same transformation may be the only thing powerful enough to stop a shocking new threat to the city and the people he loves.
The official synopsis teases a villain “no one can even see,” raising major questions about what kind of danger Peter will face in the new film. The world may have forgotten Peter Parker, but he has not forgotten them.
Why Fans Should Visit The Spidey Tracker
The Spidey Tracker gives fans a direct reason to stay locked into Spider-Man: Brand New Day before it arrives in theaters. It offers a first look at Ned Leeds’ new role, a closer connection to Samsung Galaxy technology in the film, and a real-world way to follow Spider-Man activity.
For longtime fans of Peter Parker and Ned Leeds, the campaign is especially exciting because it puts Ned’s tech skills front and center. His role as the “guy in the chair” has always been one of the most beloved parts of this Spider-Man era, and the Spidey Tracker makes that role interactive for fans.
The experience also gives fans something to follow beyond the trailer. With real-world locations, events, creator videos, and global Spider-Man sightings, the Spidey Tracker makes the road to release feel like part of the story.
Spider-Man: Brand New Day Details
Spider-Man: Brand New Day opens exclusively in movie theaters on July 31, 2026.
The film is directed by Destin Daniel Cretton and written by Chris McKenna & Erik Sommers, based on the Marvel comic book by Stan Lee and Steve Ditko.
The cast includes Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo.
With Ned Leeds launching the Spidey Tracker, Samsung Galaxy powering the experience, and Peter Parker facing a world that has forgotten him, Spider-Man: Brand New Day is already turning its next trailer drop into a full fan event.
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Sean Tajipour
Sean Tajipour is the Founder and Editor of Nerdtropolis and the host of the Moviegoers Society and Reel Insights Podcast. He is also a member of the Critics Choice Association. You can follow on Twitter and Instagram @Seantaj.
