Freaky Friday star joins Amy Sedaris and director Patricia Arquette to celebrate the fan-favorite candy collaboration.
Lindsay Lohan continues her career resurgence by starring in the latest campaign for one of the biggest snack collaborations in recent memory.
One year after the launch of the REESE’S OREO Cup, The Hershey Company has unveiled a new anniversary campaign featuring Lohan alongside comedian Amy Sedaris. Directed by Academy Award winner Patricia Arquette, the campaign celebrates the unlikely pairing that fans had been dreaming about for years before it became a reality.
Rather than simply promoting a candy, the campaign pays tribute to the passionate consumers whose online conversations, homemade mashups, and endless requests helped inspire one of the most successful product launches in recent snack history.
Lindsay Lohan Leads Celebration of a Fan-Favorite Collaboration
The new commercial revolves around a simple idea: some combinations are meant to be.
Lohan and Sedaris bring that concept to life in a playful campaign honoring the partnership between America’s No. 1 candy brand and America’s No. 1 cookie brand. Under Arquette’s direction, the spot recognizes the years fans imagined combining REESE’S peanut butter cups with OREO cookies long before the companies officially teamed up.
“I love that I’m able to be a part of such a moment with REESE’S OREO,” Lohan said. “Working on this campaign has been such a fun experience, and it’s been amazing to see fans embrace this collaboration. Getting to share this moment and work with Amy and Patricia makes it even more special.”
Sedaris added that bringing the decades-old snack dream to life ranks among the more unusual experiences of her career.
The campaign itself serves as a celebration of fan creativity, acknowledging that consumers had already envisioned the combination years before it appeared on store shelves.
From Internet Wish Lists to Retail Success
The REESE’S OREO Cup officially launched after years of consumer requests asking Hershey and Mondelēz to combine two of America’s most recognizable brands.
The product features milk chocolate and white creme peanut butter cups mixed with OREO cookie crumbs, creating a mashup many fans believed should have existed all along.
That anticipation translated into remarkable commercial success.
According to The Hershey Company, the REESE’S OREO Cup has generated more than $188 million in retail sales since its debut. The company also says it became Reese’s top innovation of 2025 while attracting younger consumers and expanding the brand’s audience.
Melissa Blette, Senior Brand Manager at The Hershey Company, credited consumers for driving the collaboration from idea to reality.
“The best innovations become part of culture because they tap into something consumers already care about,” Blette said. “REESE’S OREO was inspired by a conversation consumers had been having for years. Watching that enthusiasm continue one year later has reinforced the value of building products with consumers, not just for them.”
Lindsay Lohan’s Momentum Continues
The campaign marks another high-profile appearance for Lohan as she continues to build momentum across film, television, and commercial projects.
Lohan recently reprised her role as Anna Coleman opposite Jamie Lee Curtis in Disney’s Freakier Friday, the long-awaited sequel to the 2003 body-swapping comedy Freaky Friday. The film followed her run of popular Netflix romantic comedies, including Falling for Christmas, Irish Wish, and Our Little Secret.
She is also moving into more dramatic television work with Hulu’s upcoming limited series Count My Lies. Based on Sophie Stava’s novel, the project stars Lohan alongside Shailene Woodley and Kit Harington. Lohan also serves as an executive producer on the adaptation, which marks another major step in the next phase of her onscreen career.
Her collaboration with Sedaris and Arquette gives the anniversary campaign added star power while reinforcing the nostalgic appeal at the heart of the REESE’S OREO story.
For Hershey, the anniversary isn’t just about celebrating strong sales. It’s about recognizing the fans whose years of enthusiasm helped transform an online dream into a permanent addition to the Reese’s lineup. The REESE’S OREO Cup remains a permanent product in the Reese’s portfolio and continues to be available nationwide.
About REESE’S OREO
The REESE’S OREO Cup combines milk chocolate and white creme peanut butter cups with OREO cookie crumbs, bringing together two of America’s most iconic snack brands. After launching in 2025, the fan-inspired collaboration quickly became Reese’s biggest product innovation of the year and has surpassed $188 million in retail sales during its first year.
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Sean Tajipour
Sean Tajipour is the Founder and Editor of Nerdtropolis and the host of the Moviegoers Society and Reel Insights Podcast. He is also a member of the Critics Choice Association. You can follow on Twitter and Instagram @Seantaj.
